We believe that employees should be treated with fairness, respect and dignity. Work conditions should be acceptable, safe and demonstrate welfare of the staff. We have high standards of ethical codes and are part of SEDEX (Supplier Ethical Data Exchange). We like to provide an ethical environmentally friendly business.

We play a key role in the economic and social development within rural areas of Pakistan by creating employment for the local population and providing training to become skilled Factory and Office staff. We support Boys & Girls schools, Health and women's welfare projects for the staff and the community.